Real results from real brands.

What was happening

• ·High-intent traffic, but drop-offs near purchase
• ·Trust questions: delivery, returns, authenticity, real usage proof

What WOM deployed

• ·PDP: rating strip + review blocks + photo-proof section
• ·Cart: reassurance strip (delivery/returns/support)
• ·Checkout: policy highlights + risk-reversal cues
• ·Analytics: track engagement + drop-off points

Outcome

34% higher conversion on paid ads

What was happening

• ·Customers loved designs but hesitated on credibility
• ·Common doubts: quality, "what I receive", returns clarity

What WOM deployed

• ·PDP: UGC/photo proof + review highlights near buy button
• ·Clarity: "what's in the box", shipping ETA, exchange rules surfaced early
• ·Cart/Checkout: reassurance cues + support visibility

Outcome

Better "decision support" on PDP, lower last-step anxiety at checkout, improved trust for first-time buyers

17% improved conversion on organic · 38% on Meta ads

What was happening

• ·Product is innovative → users need clarity before buying
• ·Doubts: "how it works", safety, shipping/returns assurance

What WOM deployed

• ·Clarity blocks: "How it works" + usage guidance surfaced cleanly
• ·Trust setup: policy-focused trust reviews (shipping/payment/support)
• ·Micro-trust: payment security cues + order confidence strips
• ·Analytics: track scroll + clicks on clarity/proof sections

Outcome

Less confusion on PDP, more confidence to proceed to checkout, stronger perception of credibility + safety

14% improved conversion on organic · 33% on Meta ads

What was happening

• ·Great designs, but size/fit uncertainty blocked purchases
• ·Common doubts: "Will it fit me?", "Is fabric quality real?", "What if I need exchange?"
• ·Proof existed on socials, but not placed where decisions happen

What WOM deployed

• ·PDP: Fit + Fabric confidence — review highlights focused on size, fit, fabric feel
• ·Photo/UGC block near the buy section
• ·Variant-level cues (size guidance + "most bought"/popular sizes)
• ·Exchange/return reassurance strip
• ·Track engagement on size/fit proof; identify drop-offs between size selection → ATC → checkout

Outcome

Higher engagement on fit-related proof blocks, reduced "size/return anxiety" before checkout

28% increase in Meta ads · 8% increase in organic conversion

What was happening

• ·High cart abandonment: "Is it really fresh?", "Where does it come from?", "What if I don't like it?"
• ·Subscription commitment felt risky without social proof at decision points

What WOM deployed

• ·PDP: freshness/sourcing cues + "real customer unboxing" UGC near add-to-cart
• ·Review highlights: taste, portion, delivery experience
• ·Cart: satisfaction guarantee + easy pause/cancel visibility
• ·Checkout: trust badges (payment, delivery windows, support)

Outcome

Stronger perception of freshness and reliability; lower hesitation on first order and subscription sign-up

22% higher conversion on first-time orders · 19% lift on subscription starts