Privacy Policy
Last updated: 30th January, 2026. We are committed to protecting your data and handling it responsibly.
Word of Mouth ("WordOfMouth", "we", "our", or "us") operates the website https://thewordofmouth.in and provides trust, review, and on-site experience enablement services for ecommerce brands.
We are committed to protecting your privacy and handling data responsibly. This Privacy Policy explains what information we collect, how we use it, and your rights in relation to that information.
1. Information We Collect
We may collect the following categories of information:
a) Information You Provide Voluntarily
- Name, email address, phone number
- Company / brand name
- Any information submitted via contact forms, demo requests, or onboarding communications
b) Website Usage Data
- IP address, browser type, device information
- Pages visited, time spent, and referral sources
- (Collected via standard analytics tools)
c) Client Platform Access (For Customers Only)
When a client integrates Word of Mouth with their ecommerce platform (e.g. Shopify), we may receive limited technical access strictly required to deliver our services, such as:
- Product metadata
- Publicly visible reviews or content
- Widget configuration data
We do not access or store:
- Payment or checkout data
- Customer passwords
- Sensitive personal information
2. How We Use Information
We use collected information to:
- Provide, operate, and improve our services
- Communicate with you regarding demos, onboarding, and support
- Monitor performance, security, and reliability
- Comply with legal and regulatory obligations
We follow privacy-first and data-minimization principles at all times.
3. AI-Generated & Displayed Content
Some content displayed through Word of Mouth (such as reviews, summaries, or media widgets) may be AI-assisted, human-curated, or a blend of both, and is intended for experience enhancement and trust signaling.
Clients remain responsible for ensuring compliance with applicable consumer protection, advertising, and regulatory requirements.
4. Data Sharing & Third Parties
We do not sell, rent, or trade personal data.
We may use trusted third-party services (such as hosting providers, analytics tools, or ecommerce platforms) solely to operate our services. These providers are bound by confidentiality and data protection obligations.
5. Data Security
We maintain reasonable technical and organizational safeguards to protect information against unauthorized access, loss, or misuse.
In the event of a confirmed security incident affecting client data, we will notify affected parties without undue delay.
6. Data Ownership
Clients retain full ownership of their customer and business data.
Word of Mouth does not claim ownership over any client-provided data or brand assets.
7. Cookies
We may use cookies or similar technologies to improve website functionality and understand usage patterns. You may control cookies through your browser settings.
8. Your Rights
Depending on applicable law, you may have the right to:
- Access or update your information
- Request deletion of your personal data
- Withdraw consent for communications
Requests can be made by contacting us at the email below.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised "Last updated" date.
10. Contact Us
If you have questions about this Privacy Policy or our data practices, contact us at:
Word of Mouth
Email: support@thewordofmouth.in