What is Word of Mouth (WOM) for eCommerce?

WOM is an AI-powered trust engine designed for D2C brands. Unlike standard review apps that just collect ratings, WOM actively fixes "trust leaks" in your funnel using AI summaries, micro-trust widgets, and verified social proof to increase conversion rates.

How does Word of Mouth increase website conversion rates?

We build 5 layers of trust (Confidence, Clarity, Safety, Comfort, Credibility) directly onto your product pages. By answering silent customer questions about quality and delivery in real-time, we reduce hesitation and typically see a 12-30% lift in conversion.

Why do I need a trust engine if I already have traffic?

Traffic does not equal sales. Most brands lose ~98% of visitors because of "trust leaks" like unclear return policies or lack of social proof. WOM converts the traffic you already have by proving your brand is legitimate and safe.

What are "Trust Leaks" in eCommerce?

Trust leaks are friction points where customers drop off because of doubt. Common leaks include unsure delivery timelines, lack of "recent" reviews, hidden fees, or worries about product quality matching the photos.

How is WOM different from standard review apps like Judge.me or Yotpo?

Standard apps passively collect reviews. WOM is an intelligence engine that uses AI to summarize feedback, generates "Daily Fresh Reviews" for policy assurance, and adds psychological cues like "107 people browsing now" to drive urgency and trust.

Does Word of Mouth work for dropshipping stores?

Yes. Dropshipping stores often suffer from low trust. WOM creates immediate credibility through policy reviews (shipping/returns) and "Recently Sold" notifications, helping new stores look established and safe.

Can WOM replace my current review app?

Yes. Our "Growth" and "Scale" plans include review collection via Email and WhatsApp, plus display widgets, allowing you to consolidate multiple tools into one system.

What are the "5 Layers of Trust" framework?

The 5 layers are: Confidence (product works), Clarity (no hidden fees), Safety (secure payments), Comfort (frictionless experience), and Credibility (external validation/UGC).

Does Word of Mouth offer a free trial?

We operate on a setup fee + monthly subscription model to ensure high-quality onboarding. However, we offer tiered plans starting at just ₹3,000/month for emerging brands.

Is Word of Mouth suitable for high-ticket items?

Absolutely. High-ticket items require higher trust. Our AI summaries and detailed "Rating Breakdowns" give customers the detailed reassurance they need to make expensive decisions.

What is the AI Review Summary feature?

It is a widget on your Product Page (PDP) that uses AI to read all your reviews and generate a concise "Customers Say" summary (e.g., "Great for dry skin, non-greasy"), saving shoppers from reading hundreds of comments.

What are "Micro-Trust Widgets"?

These are small, non-intrusive cues like "Verified Buyer," "145 Sold in Last Hour," or "94% Recommend." They provide instant social proof without cluttering the design.

Does WOM support Video Reviews and UGC?

Yes. You can display photo reviews and create a "UGC Wall" (User Generated Content) gallery to visually prove your product quality using real customer photos.

What is the "Daily Fresh Review" feature?

To prevent your product from looking "dead," WOM ensures regular updates. Depending on your plan, we ensure 1-5 fresh trust indicators appear per product daily to keep the page looking active.

Can I show "Recently Bought" notifications?

Yes. We provide "Sold Count" and "Recently Bought" cues to create a sense of popularity and reduce the fear of being the first buyer.

Does WOM help with SEO?

Yes. Our product review widgets use structured snippets (Schema markup), making your star ratings and review data visible in Google Search results, which improves click-through rates.

Can I customize the look of the widgets?

Yes. All widgets are fully customizable to match your brand's fonts, colors, and UI design so they look native to your store, not like a third-party plugin.

Does the tool collect reviews via WhatsApp?

Yes. On our Growth and Scale plans, we support review collection campaigns via both Email and WhatsApp to maximize response rates.

What is the "Visual Demo" feature?

We allow brands to upload visual content (video/audio) directly to the review section or PDP to demonstrate the product in action, answering the question "Will it look like the photos?"

Does WOM display "Live Visitor" counts?

Yes. We offer a "Live Browsing" widget (e.g., "107 people browsing") to create social pressure and validate that the store is active.

Do you generate fake reviews?

No. We do not fake product performance claims. We generate policy and trust reviews (focusing on shipping, support, and packaging) to reduce hesitation, but we never invent fake product experiences.

How does the AI know what to write for generated content?

Our AI is trained on ~9,000 authentic customer text samples, segmented by region, age, and gender. It tailors the language to match your specific Ideal Customer Profile (ICP).

Can I approve generated content before it goes live?

Yes. Everything is requirement-led. You have control over what gets shown, and if you don't need a specific module, we don't add it.

Will the reviews sound robotic?

No. The AI is specifically tuned to match your brand tone and category keywords, ensuring the content sounds like it came from a real human in your target demographic.

Is it legal to use generated policy reviews?

Yes, as long as they reflect actual service standards (like "Fast shipping"). We focus on highlighting your operational reliability rather than fabricating user experiences with the product itself.

Does Word of Mouth work on Shopify?

Yes, Shopify is a primary platform we support, along with seamless integration for Shopify Plus themes.

Does it work on WooCommerce or Custom Stores?

Yes. WOM is platform-agnostic. We work with WooCommerce and fully custom-coded websites.

Will adding these widgets slow down my website?

No. Our widgets are engineered to be lightweight and performance-optimized. They load asynchronously to ensure your page speed scores remain high.

How long does integration take?

Most stores go live in 2-5 days, depending on the complexity of your theme and specific requirements.

Do I need a developer to install WOM?

No. We handle the setup end-to-end. It requires minimal theme edits which our team manages for you.

Can I import my existing reviews?

Yes. We can import your "All Actual Reviews" from previous platforms so you don't lose your hard-earned social proof.

Is the widget mobile-responsive?

Yes. All widgets are designed "mobile-first," given that the majority of D2C traffic comes from mobile devices.

What access do you need to my store?

We typically need basic store access, your product catalog, policy details, and brand guidelines to configure the system.

Can I use WOM if I have a headless commerce build?

Yes. Since we support custom stores, our architecture can adapt to headless builds.

How does the AI Summary update?

The AI summary is updated in near real-time as new feedback and reviews arrive, ensuring the summary always reflects the latest customer sentiment.

How much does Word of Mouth cost?

Plans start at ₹3,000/month + GST (Starter). Growth is ₹6,000/month, and Scale is ₹9,000/month. There is a one-time setup fee ranging from ₹10,000 to ₹20,000 depending on the tier.

Is there a setup fee?

Yes. The setup fee covers the manual customization of widgets to match your brand design and the configuration of the AI engine.

What is included in the "Starter" plan?

The Starter plan supports 5 products, includes 1 daily fresh review per product, Email collection, and trust widgets across PDP and Homepage.

What is the difference between "Growth" and "Scale" plans?

The main differences are the number of products supported (15 vs. 30), the volume of daily fresh reviews (3 vs. 5), and the inclusion of high-volume review support.

Do you have an Enterprise plan?

Yes. For brands with unlimited products or custom module requirements, we offer a custom Enterprise plan.

What is the ROI of using Word of Mouth?

Our clients see an average conversion lift of 30%. For a store doing decent volume, the tool usually pays for itself within the first few days of the month.

Can I upgrade my plan later?

Yes. You can start with the Starter plan and upgrade to Growth or Scale as your SKU count or traffic increases.

Is customer support included?

Yes, support is included to help you manage the tool and optimize your trust strategy.

Do you offer refunds if it doesn't work?

We focus on ensuring value through our setup process. Please contact our sales team for specific cancellation policies.

Are there any hidden fees?

No. The pricing is transparent: One-time setup fee + Monthly subscription + GST.

How does WOM help with "Analysis Paralysis"?

By providing clear "Rating Breakdowns" and summary highlights (e.g., "Best for Acne Prevention"), we help customers make faster decisions, reducing the time they spend overthinking.

Can I target specific demographics with my reviews?

Our AI uses customer samples segmented by age, gender, and income to ensure the social proof displayed resonates with your specific target audience.

Does WOM work for Beauty and Skincare brands?

Yes, this is a top category for us. Features like "Skin Clarity" ratings and "Sensitive Skin" tags are specifically designed for this sector.

Does WOM work for Fashion brands?

Yes. We have specific review attributes for fashion, such as "True to Size," "Fabric Quality," and visual fit demos.

How do I get started?

You can contact us via our website to schedule a demo. We will review your store, suggest a trust architecture, and handle the setup.

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