Question 1

What is Word of Mouth (WOM) for eCommerce?

Accepted Answer

WOM is an AI-powered trust engine designed for D2C brands. Unlike standard review apps that just collect ratings, WOM actively fixes "trust leaks" in your funnel using AI summaries, micro-trust widgets, and verified social proof to increase conversion rates.

Question 2

How does Word of Mouth increase website conversion rates?

Accepted Answer

We build 5 layers of trust (Confidence, Clarity, Safety, Comfort, Credibility) directly onto your product pages. By answering silent customer questions about quality and delivery in real-time, we reduce hesitation and typically see a 12-30% lift in conversion.

Question 3

Why do I need a trust engine if I already have traffic?

Accepted Answer

Traffic does not equal sales. Most brands lose ~98% of visitors because of "trust leaks" like unclear return policies or lack of social proof. WOM converts the traffic you already have by proving your brand is legitimate and safe.

Question 4

What are "Trust Leaks" in eCommerce?

Accepted Answer

Trust leaks are friction points where customers drop off because of doubt. Common leaks include unsure delivery timelines, lack of "recent" reviews, hidden fees, or worries about product quality matching the photos.

Question 5

How is WOM different from standard review apps like Judge.me or Yotpo?

Accepted Answer

Standard apps passively collect reviews. WOM is an intelligence engine that uses AI to summarize feedback, generates "Daily Fresh Reviews" for policy assurance, and adds psychological cues like "107 people browsing now" to drive urgency and trust.

Question 6

Does Word of Mouth work for dropshipping stores?

Accepted Answer

Yes. Dropshipping stores often suffer from low trust. WOM creates immediate credibility through policy reviews (shipping/returns) and "Recently Sold" notifications, helping new stores look established and safe.

Question 7

Can WOM replace my current review app?

Accepted Answer

Yes. Our "Growth" and "Scale" plans include review collection via Email and WhatsApp, plus display widgets, allowing you to consolidate multiple tools into one system.

Question 8

What are the "5 Layers of Trust" framework?

Accepted Answer

The 5 layers are: Confidence (product works), Clarity (no hidden fees), Safety (secure payments), Comfort (frictionless experience), and Credibility (external validation/UGC).

Question 9

Does Word of Mouth offer a free trial?

Accepted Answer

We operate on a setup fee + monthly subscription model to ensure high-quality onboarding. However, we offer tiered plans starting at just ₹3,000/month for emerging brands.

Question 10

Is Word of Mouth suitable for high-ticket items?

Accepted Answer

Absolutely. High-ticket items require higher trust. Our AI summaries and detailed "Rating Breakdowns" give customers the detailed reassurance they need to make expensive decisions.

Question 11

What is the AI Review Summary feature?

Accepted Answer

It is a widget on your Product Page (PDP) that uses AI to read all your reviews and generate a concise "Customers Say" summary (e.g., "Great for dry skin, non-greasy"), saving shoppers from reading hundreds of comments.

Question 12

What are "Micro-Trust Widgets"?

Accepted Answer

These are small, non-intrusive cues like "Verified Buyer," "145 Sold in Last Hour," or "94% Recommend." They provide instant social proof without cluttering the design.

Question 13

Does WOM support Video Reviews and UGC?

Accepted Answer

Yes. You can display photo reviews and create a "UGC Wall" (User Generated Content) gallery to visually prove your product quality using real customer photos.

Question 14

What is the "Daily Fresh Review" feature?

Accepted Answer

To prevent your product from looking "dead," WOM ensures regular updates. Depending on your plan, we ensure 1-5 fresh trust indicators appear per product daily to keep the page looking active.

Question 15

Can I show "Recently Bought" notifications?

Accepted Answer

Yes. We provide "Sold Count" and "Recently Bought" cues to create a sense of popularity and reduce the fear of being the first buyer.

Question 16

Does WOM help with SEO?

Accepted Answer

Yes. Our product review widgets use structured snippets (Schema markup), making your star ratings and review data visible in Google Search results, which improves click-through rates.

Question 17

Can I customize the look of the widgets?

Accepted Answer

Yes. All widgets are fully customizable to match your brand's fonts, colors, and UI design so they look native to your store, not like a third-party plugin.

Question 18

Does the tool collect reviews via WhatsApp?

Accepted Answer

Yes. On our Growth and Scale plans, we support review collection campaigns via both Email and WhatsApp to maximize response rates.

Question 19

What is the "Visual Demo" feature?

Accepted Answer

We allow brands to upload visual content (video/audio) directly to the review section or PDP to demonstrate the product in action, answering the question "Will it look like the photos?"

Question 20

Does WOM display "Live Visitor" counts?

Accepted Answer

Yes. We offer a "Live Browsing" widget (e.g., "107 people browsing") to create social pressure and validate that the store is active.

Question 21

Do you generate fake reviews?

Accepted Answer

No. We do not fake product performance claims. We generate policy and trust reviews (focusing on shipping, support, and packaging) to reduce hesitation, but we never invent fake product experiences.

Question 22

How does the AI know what to write for generated content?

Accepted Answer

Our AI is trained on ~9,000 authentic customer text samples, segmented by region, age, and gender. It tailors the language to match your specific Ideal Customer Profile (ICP).

Question 23

Can I approve generated content before it goes live?

Accepted Answer

Yes. Everything is requirement-led. You have control over what gets shown, and if you don't need a specific module, we don't add it.

Question 24

Will the reviews sound robotic?

Accepted Answer

No. The AI is specifically tuned to match your brand tone and category keywords, ensuring the content sounds like it came from a real human in your target demographic.

Question 25

Is it legal to use generated policy reviews?

Accepted Answer

Yes, as long as they reflect actual service standards (like "Fast shipping"). We focus on highlighting your operational reliability rather than fabricating user experiences with the product itself.

Question 26

Does Word of Mouth work on Shopify?

Accepted Answer

Yes, Shopify is a primary platform we support, along with seamless integration for Shopify Plus themes.

Question 27

Does it work on WooCommerce or Custom Stores?

Accepted Answer

Yes. WOM is platform-agnostic. We work with WooCommerce and fully custom-coded websites.

Question 28

Will adding these widgets slow down my website?

Accepted Answer

No. Our widgets are engineered to be lightweight and performance-optimized. They load asynchronously to ensure your page speed scores remain high.

Question 29

How long does integration take?

Accepted Answer

Most stores go live in 2-5 days, depending on the complexity of your theme and specific requirements.

Question 30

Do I need a developer to install WOM?

Accepted Answer

No. We handle the setup end-to-end. It requires minimal theme edits which our team manages for you.

Question 31

Can I import my existing reviews?

Accepted Answer

Yes. We can import your "All Actual Reviews" from previous platforms so you don't lose your hard-earned social proof.

Question 32

Is the widget mobile-responsive?

Accepted Answer

Yes. All widgets are designed "mobile-first," given that the majority of D2C traffic comes from mobile devices.

Question 33

What access do you need to my store?

Accepted Answer

We typically need basic store access, your product catalog, policy details, and brand guidelines to configure the system.

Question 34

Can I use WOM if I have a headless commerce build?

Accepted Answer

Yes. Since we support custom stores, our architecture can adapt to headless builds.

Question 35

How does the AI Summary update?

Accepted Answer

The AI summary is updated in near real-time as new feedback and reviews arrive, ensuring the summary always reflects the latest customer sentiment.

Question 36

How much does Word of Mouth cost?

Accepted Answer

Plans start at ₹3,000/month + GST (Starter). Growth is ₹6,000/month, and Scale is ₹9,000/month. There is a one-time setup fee ranging from ₹10,000 to ₹20,000 depending on the tier.

Question 37

Is there a setup fee?

Accepted Answer

Yes. The setup fee covers the manual customization of widgets to match your brand design and the configuration of the AI engine.

Question 38

What is included in the "Starter" plan?

Accepted Answer

The Starter plan supports 5 products, includes 1 daily fresh review per product, Email collection, and trust widgets across PDP and Homepage.

Question 39

What is the difference between "Growth" and "Scale" plans?

Accepted Answer

The main differences are the number of products supported (15 vs. 30), the volume of daily fresh reviews (3 vs. 5), and the inclusion of high-volume review support.

Question 40

Do you have an Enterprise plan?

Accepted Answer

Yes. For brands with unlimited products or custom module requirements, we offer a custom Enterprise plan.

Question 41

What is the ROI of using Word of Mouth?

Accepted Answer

Our clients see an average conversion lift of 30%. For a store doing decent volume, the tool usually pays for itself within the first few days of the month.

Question 42

Can I upgrade my plan later?

Accepted Answer

Yes. You can start with the Starter plan and upgrade to Growth or Scale as your SKU count or traffic increases.

Question 43

Is customer support included?

Accepted Answer

Yes, support is included to help you manage the tool and optimize your trust strategy.

Question 44

Do you offer refunds if it doesn't work?

Accepted Answer

We focus on ensuring value through our setup process. Please contact our sales team for specific cancellation policies.

Question 45

Are there any hidden fees?

Accepted Answer

No. The pricing is transparent: One-time setup fee + Monthly subscription + GST.

Question 46

How does WOM help with "Analysis Paralysis"?

Accepted Answer

By providing clear "Rating Breakdowns" and summary highlights (e.g., "Best for Acne Prevention"), we help customers make faster decisions, reducing the time they spend overthinking.

Question 47

Can I target specific demographics with my reviews?

Accepted Answer

Our AI uses customer samples segmented by age, gender, and income to ensure the social proof displayed resonates with your specific target audience.

Question 48

Does WOM work for Beauty and Skincare brands?

Accepted Answer

Yes, this is a top category for us. Features like "Skin Clarity" ratings and "Sensitive Skin" tags are specifically designed for this sector.

Question 49

Does WOM work for Fashion brands?

Accepted Answer

Yes. We have specific review attributes for fashion, such as "True to Size," "Fabric Quality," and visual fit demos.

Question 50

How do I get started?

Accepted Answer

You can contact us via our website to schedule a demo. We will review your store, suggest a trust architecture, and handle the setup.

Trust is
Systematic!

Inspire trust at first sight

Why Trust TWOM

Built to Answer Buyer Doubts, Not Inflate Ratings

Trust Signals Are Placed Where Decisions Are Made

User-Generated Content Enhances Authenticity

Designed as a System, Not a Single Feature

Ai Review

Customers talk about

Brand images

Personalization is the moat

Why brands trust TWOM

Trust isSystematic!